One minute reel

Pyramid Saimira Theatre and Jnanabanu visual media, alternate culture and communication production unit, together launched a unique movement called the one reel movement, for the purpose of promoting new tastes and new talent in cinema. Films with the duration of only one reel will be produced and exhibited in a chain of theatres. The 10 minutes long films will feature new ideas and new talent. The one reel will be shown before the main film in the theatres as a bonus film to the audiences.